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About Company
BODYARMOR is a premium sports drink brand founded in 2011 that offers superior hydration with natural flavors, electrolytes, vitamins, and coconut water. Positioned as a healthier alternative to traditional sports drinks, BODYARMOR contains no artificial colors or flavors. The brand has grown rapidly through high-profile athlete partnerships, including a significant investment from the late Kobe Bryant, and was acquired by Coca-Cola in 2021.
"Vidhema's supply chain solution has been instrumental in our nationwide expansion. Their platform gives us complete visibility into our operations and continually identifies optimization opportunities.